Delivering high attention within traffic, news, sport, weather, and fuel watch content; across tv and radio.

Is your message getting the attention it deserves?

To thrive, brands don’t just need exposure, they need attention.

73% of listeners always pay attention to atn content, no matter what they are doing *

X

The atn Attention Advantage

Reach

Atn drives intense attention at scale to *16 million Australians weekly**

In content premium placement

Australians pay attention to atn because your message is integrated into critical information in your consumer’s day

High quality attention

Atn is a proven leader in driving attention, at scale, at speed. **Channels that have high attention deliver greater overall outcomes for brands***

Reaching
16 million
Australians Weekly

11 million Metro

5 million Regional

You’re in the information

from a trusted source.

Atn reporters are trusted by 87% of radio listeners.
And are 17% more trusted than Google****

The Power of Ten

See the Power of Ten: An Australian-first research initiative with Adelaide Metrics and Kantar showing how atn’s high-attention content drives real brand impact.

Multicultural Radio

Now broadcasting across 17 multicultural stations reaching *24% of Australians who speak a language other than English at home.

Fuel Watch

Now airing across 49 radio stations

Latest News

Atn Bolsters Senior Sales Leadership Ahead Of Rebrand

The Australian Traffic Network (atn), the leading authority on traffic content across television and radio networks, has added two senior sales executives, appointing Karen Holmes as National Sales Director and Wade James as Group Sales Director, Victoria and South Australia.

Atn Rebrand Gets Attention

After almost three decades, one of Australia’s largest broadcast media advertising platforms, Australian Traffic Network, has rebranded to reflect the evolution and future direction of the business. Now simply atn, the refreshed brand has also added the tagline ‘gets attention’, underlining its new promise and positioning.

Atn Appoints Nine’s Heidi Sayers As Sydney Sales Director

Atn, one of Australia’s largest broadcast media advertising platforms, has further strengthened its sales team with appointment of experienced media executive and former Nine Group Business Director as Sydney Sales Director.

*Source: atn-Attention Context Lab Study - Kantar, October 2024 n=77
** Source: GFK Survey 6, October 2024
***Source: Adelaide Metrics – source to come.
****Source: atn-Attention Context Lab Study - Kantar, October 2024 n=775
Privacy Policy
Terms and Conditions